General

This privacy policy (“Privacy Policy”) is designed to inform you about the type of information that Wise Rx (“we,” “us,” or “our” ) may gather about or collect from you in connection with your use of this site (this “Site”). It also is intended to explain the conditions under which we use and disclose that information, and your rights in relation to that information. The procedures for modifying or changing this Privacy Policy in the future are discussed in this document.

Gathering, Use and Disclosure of Non-Personally Identifying Information

We collect both Non-Personally Identifying Information and Personally Identifying Information from you. “ Non-Personally Identifying Information” is information that, without the aid of additional information, cannot be directly associated with a specific person or entity. “Personally Identifying Information,” by contrast, is information such as a name or email address that, without more, can be directly associated with a specific person or entity.

Gathering Non-Personally Identifying Information

Web Browsers

Like most site operators, we gather Non-Personally Identifying Information from you of the sort that web browsers, depending on their settings, may make available. That information includes your Internet Protocol (“IP”) address, operating system and browser type, and the locations of the web pages you view right before arriving at, while navigating and immediately after leaving this Site.

Web Cookies

A “Web Cookie” is a string of information that a site stores on a computer, and your browser provides to this Site each time you submit a query to the site. We use Web Cookies to track the pages that you visit during each Site session, both to help us improve your experience and to help us understand how this Site is being used. We do not link the information we store in cookies to any personally identifiable information you submit while on our site.

Web Beacons

We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs) that helps us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers’ personally identifiable information.

We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt out of these emails, please see “Choice and Opt-out.”

Use of Non-Personally Identifying Information

We analyze Non-Personally Identifying Information gathered from users of this Site to help us better understand how this Site is being used. By identifying patterns and trends in usage, we are able to better design this Site to improve your experiences, both in terms of content and ease of use.

Disclosure of Non-Personally Identifying Information

From time to time, we may also release the Non-Personally Identifying Information gathered from Site users in the aggregate, such as by publishing a report on trends in the usage of this Site.

Collection, Use and Disclosure of Personally Identifying Information

As defined above, Personally Identifying Information is information that can be directly associated with a specific person or entity. We will only collect Personally Identifying Information that you knowingly submit to us. We will not disclose Personally Identifying Information to third parties unless we obtain your permission to do so at the time we collect it, except as set forth below:

Registration and Other Information Provided to Us

In order to have our products sent to you, we request certain personally identifiable information from you on the request form. On the request form you are required to give contact information (such as name, address and email address). We use this information to send you the products and to communicate with you.

Service-related and Marketing Emails

Receiving our service-related and marketing emails is part of the service that we offer. We will use your name and email address to send these to you. If you no longer wish to receive them you may click on the unsubscribe link located in the footer of each email.

Surveys

From time to time, we may also ask you to participate in surveys designed to help us improve this Site. Any Personally Identifying Information provided to us in connection with a survey will be used only in relation to that survey, and will be disclosed to third parties not bound by this Privacy Policy only in non-personally identifying, aggregated form.

Marketing

We may email you about products and services that we believe may be of interest to you. We may also provide your email information to third parties, so that those third parties may contact you directly about additional products and services. If you wish to opt out of receiving emails from us or from third parties, you may follow the instructions at the bottom of each email.

Security

The security of your personal information is important to us.
We follow generally accepted industry standards to protect the personally identifiable information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Privacy Policy Changes

If we decide to change our privacy practices, we will post those changes to this privacy statement, the home page, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we change how we use your personally identifiable information, we will notify you here, by email, or by means of a notice on our home page.

Updating, Correcting or Deleting Personally Identifiable Information

If your personally identifiable information changes, you may correct or update it selecting the link options at the bottom of the official HealthTrans Access email you receive or by contacting us by postal mail at the contact information listed below. If you no longer desire our service, you may delete your personally identifiable information by selecting the One-Click Unsubscribe link at the bottom of your Wise Rx emails.

You may remove yourself from all communication and promotions at any time. Methods of removal:

Electronically:

Select the One-Click Unsubscribe link at the bottom of your Wise Rx emails.

Written Letter:

Po Box 806 Jefferson Valley N.Y. 10535